Motorsport Lab

Motorsport Lab is an award-winning motorsport tourism agency that helps businesses unlock revenue opportunities through the thrill of racing and the elegance of luxury travel. We craft one-of-a-kind, multi-day motorsport-themed experiences across Europe, Asia and the U.S, from supercar test drives and F1 racetrack tours to exclusive factory visits, cooking classes, and Michelin-level meals. Founded by globe-trotting car enthusiast Ray Chang (ask him about his Michael Jackson moves in Vienna), our tours aren’t just about speed —they’re about story, culture, connection, and cars. Whether you're walking the track in Monaco, sipping whiskey with Aston Martin fans, or getting a trim at Enzo Ferrari’s favorite barbershop, every Motorsport Lab experience is thoughtfully designed to thrill, inspire, and impress. If you're in travel and haven’t tapped into motorsport tourism, you're leaving serious speed (and revenue) on the table. Let's build your next best-seller experience. Message us to explore partnership opportunities, or learn more by visiting our website.