Mr. Smith

Mr. Smith is a brand strategy and content studio operating as a distinct division of The Martin Group. Founded in 2013 and acquired in 2026, Mr. Smith continues to deliver senior-led creative work for startups, in-house teams, and growth-stage companies. We work across four capability areas: Brand Systems (strategy, identity, messaging), Content & Social (campaigns, video, photography, copywriting), Digital Platforms (websites, eCommerce, UX/UI), and Experience Design (environmental, print, physical-to-digital). Our guiding philosophy is Connection by Design. We work from the inside out, aligning brand intent with audience perspective to create strategy, content, and experiences that connect on both sides. Our team has earned 60+ industry awards and partners with 35+ active clients representing $2.5T+ in combined enterprise value. Recent client relationships include Delaware North, Labatt USA, Seagram's Escapes, Rich Products, and Girl Scouts of Western New York. Mr. Smith is headquartered in Buffalo, New York. As a division of The Martin Group, our clients now have access to an integrated platform of 100+ professionals across media, PR, public affairs, data and insights, and commercial production, with offices in Buffalo, Rochester, Albany, and New York City.