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Where Evidence Matters I The Market Research Society (MRS) is the world’s leading research association, driven by the principle that evidence matters. We support everyone who needs, uses, generates, or interprets the evidence that underpins smart decisions—whether in business, government, or public policy. With members in more than 60 countries, MRS is the world's largest research association serving all those with professional equity in provision or use of market, social and opinion research, and in business intelligence, market analysis, customer insight and consultancy.