Msw Research

We’re a full-service marketing research agency with our core competencies in foundational strategy work, creative development and quantification, modeling and forecasting, through performance and brand health tracking. By applying our patented Customer Commitment Brand Preference™ measure and Predictive Brand Growth Framework™, with a range of evidenced based, independently sales validated, neurocognitive and cutting-edge AI solutions, we identify the attitudes and behaviors that drive brand growth. MSW’s most recent innovation is a game changer that resets all your expectations for advertising research. Harnessing the power of AI and trained on proprietary datasets; 50+ years of data, pieces of creative, individual surveys, and billions of data points, to enable fast, affordable and more scalable decision-making so you can inform and empower creative partners to produce more effective advertising – consistently, across media, and with speed. Phone: