Mtab

mTab is the AI-powered Decision Intelligence company helping enterprises turn research, operational, and marketing data into faster, smarter decisions. Built on the trusted mTab Halo data foundation, mTab AI unifies survey research, transactional signals, and unstructured feedback, then automates high-value workflows such as proposal and brief generation, category readouts, market/share insights, and executive-ready summaries. The result is clear “next step” guidance for marketing, insights, and planning teams, going beyond dashboards with prescriptive actions that empower decisions and deliver exceptional experiences. Our platform compresses time-to-insight from weeks to minutes with agentic AI and reusable workflows while improving consistency and quality at scale. It’s enterprise-grade by design, APIs, SSO, audit trails, governance, and security, so global teams can trust the data and the outputs. Harmonized research capabilities make it easy to clean, connect, and standardize complex multi-source datasets to compare across brands, markets, and time. A pilot-to-subscription model proves value quickly and scales across categories, regions, and use cases, expanding adoption and impact. Leaders across automotive, media and entertainment, CPG, and more, including Paramount, Disney, Kellanova, Ford, and Toyota, use mTab to surface actionable insights that drive growth. Recognized by the Market Research Society as “Best Data Solution,” mTab is redefining how organizations operationalize insight to power innovation and performance. Follow us for product updates, case studies, and practical Decision Intelligence playbooks, or reach out to explore a pilot tailored to your priorities.