Multichannel Group

Multichannel is the first global digital marketing platform with an integrated dashboard built to optimize management, provide suggestions, and optimize spending on marketing campaigns across multiple channels, such as Google AdWords US, Yandex Russia or even Baidu China, through a single, automated, AI-empowered solution. Its intuitive interface allows for the instant delivery of customers’ message on millions of Web pages and mobile apps, enabling any user to easily and effectively create and manage advertising campaigns around the world. Using artificial intelligence algorithms, which Multichannel developed in-house, customers can instantly benefit from data and knowledge collected from past and current campaigns. This enables them to concentrate on goals like sales or leads versus cost of acquisition and not be distracted by traditional measures of success such as clicks, impressions or likes, which might be spread through different platforms, languages and currencies. Empowering digital marketing managers (whether in-house or agency based) with a comprehensive solution for the optimal ad spend and reach using a patent-pending technology, developed by its own R&D team, Multichannel brings instant significant savings to almost any advertiser, automatically calculating optimal bids 24 hours a day for every single keyword and platform. Multichannel also provides constant supervision of customers’ exposure, taking an enormous number of factors into consideration, such as time of rotation, audience and geography (just to name a few), resulting in a constantly improving campaign. It offers adjustment suggestions that lead to improved growing sales and leads figures supported by focused marketing-budget spending.