Muruuu

is dedicated to caring for both babies and the environment, and our commitment to doing so is fueled by love. Our core value of love is at the heart of everything we do, and it shines through in every aspect of our company. was founded because markets doesn’t have high quality baby products that are clean, domestic, circular economy aspects and that are made responsibly. The products that are available are often fast fashion and lack the principles of sustainability. For example, toys are often made of fiber mixtures, which are partly derived from PES plastics. wants to support Finnish production and be transparent in its operations, and that's why we also find out about the origin of the materials as far as possible. We draw our inspiration from Finnish nature and woods so that’s why our first collection is all about blueberries. Our mascot animal is the little bear cub.