Muses Consulting Studio

Muses is a Gen-Z marketing studio dedicated to bridging the gap between brands and the next wave of consumers. We connect brands with the college ecosystem, from Greek life and clubs to content creators, brand ambassadors and user-testers, to create marketing campaigns that speak directly to Gen Z audiences. Since our launch in December 2023, we have partnered with 75+ brands, delivering 200+ tailored campaigns. We’ve gathered Gen Z survey responses, achieved 8M+ cumulative views on TikTok, and engaged with more than campus ambassadors. We’ve worked with top-tier companies like McDonald's, Warner Bros. Discovery, Jubilee, Comcast and Lucky Energy, helping them tap into the power of Gen Z. Our services include UGC creation, creator collab campaigns, ambassador programs, sampling activations, event sponsorships and market research. Our mission is to help brands shape Gen-Z culture from the inside out, using the cultural incubators of campuses as their breeding ground. At the core of our work is our students. Our students leave with experience advising all sorts of brands, developed marketing portfolios, job-ready skills and experiences that set them up for success in the professional world!