My Shoe Dog

MyShoeDog is a Stockholm based news site, a startup, a research center, a community hub. The next big footwear trend, the latest news of Sneakerheads, or the interviews of footwear entrepreneurs around the globe, all cover by us. Regularly we conducted research on the footwear industry and published accurate overviews. Promoting sustainable footwear, evaluating famous brands' marketing strategies, and presenting the news of the footwear world is our core mission. MyShoeDog helps Non-European Shoe brands to set up their business in the EU with the collaboration of various stakeholders. Also, In the long run, MyShoeDog wants to become a hub where entrepreneurs, suppliers, manufacturers, and every stakeholder can get whatever they want (one stop solution center). The people who are currently working behind the news site is one Scandinavian e-commerce pioneer, one Uppsala University Global Scholarship Winner. The name of Nike's Founder (Phil Knight) autobiography is "Shoe Dog" and described the term (Shoe Dog) as the footwear expert. We inspired by the book and started our journey as myshoedog.com