Mybrandtruth

Growing Brands With Truth Who We Work With MyBrandTruth works with B2B and B2C brands in Green Energy, Proptech, Fintech, FMCG, IOT, EdTech, FoodTech, SAAS and Media. What We Do We use customer insight to grow brands that inspire customers and co-create products and services they want to buy. What We Believe We believe in the criticality of getting customer insight right. Avoid anyone that tells you a couple of workshops and a few one-on-one interviews will crack it. You need to talk to lots of customers to get to the truth. We believe a lack of internal expertise, process and objectivity prevents companies from gathering the insight that can inform a compelling and differentiated market positioning. You need expert help. We believe in the unbroken link between insight and positioning, getting the same person who is talking to the customers to build brand architecture, messaging and to co-create the innovation pipeline. Giles Pearman Co-founder of MyBrandTruth has spent his career building famous brands by directly listening to customers and using that insight to create differentiated positioning and innovation that inspires customers to buy.