Mychael

When I say 'Feel Better', what I mean is - let's be better at expressing how we as business leaders really feel. Because when we do that, they feel it out there too. Come to think of it,'Feel Better' is a great formula for business - and for life. FEEL BETTER. Expressive businesses are the best businesses. Business is better when we're brave. When we go first. When we're vulnerable. When we say what they won't say. When we do what they don't do. When we trust ourselves. When we go all in. Businesses that express their feelings stand the best chance of being noticed, remembered - and chosen. THE CHANGE I MAKE. I'm a Brand Director, Creative Leader and Copywriter. I help business leaders and leadership teams identify the best story to tell, and tell it better than anyone in the category. Businesses I help are just better at expressing what they're for and how they feel about what they do. They're confident, relatable and human. Businesses I help stop copying. Their point of view and opinion are clear and clearly communicated. What they believe in is obvious. Ideas flow freely. Businesses I help have the confidence to say how they see the world. And how they want to change the world. This gives them the very best chance of winning. The very best chance of leading their category. HARD YARDS. I've founded ten(ish) brands of my own. Creative Agency. Marketing Agency. Brand Consultancy. Fashion Brand. Hospitality. Writing - and more. I've employed a hundred people along the way, and picked up a hundred awards. I've learned from the good times. And from the bad times. They all helped. MY OWN PROJECTS. These days, client projects around the world and side projects of my own, make sure I stay current and can bridge world-class theory, with real-world results. We have two five-star reviewed, luxury cottages in Northumberland. Because you create rare and precious space in your life for us. We create rare and precious spaces - for you.