Neerya

Neerya aims at celebrating the strength and fluidity of Indian Handlooms, strong and everlasting like "Neer", life sustaining water, while also meaning ‘Saree pleats' literally. Swati, our founder, comes with a long experience in the HR domain across corporates. Being artistically inclined since early years and being trained in arts and Kathak, she always felt rooted and dreamed of doing something significant at the ground level and try and make a difference. Neerya is the first step towards building a sustainable ecosystem where an individual weaver can one day utilise the services of an artisan thousands of miles away through the Neerya network. With her background in HR, Swati feels she can make a difference in organising the handloom and handicrafts sectors. Over the next few years, Neerya aims to work towards providing benefits similar to those that any individual in the organised sectors may enjoy to the weavers and artisans working with them. A fervent traveller, Swati sources directly from weavers, places she travels to along with her husband and together they ensure that the quality on offer is pristine.