New Orange

We are New Orange, a digital technology agency turning complex software challenges into reliable, well crafted solutions. Organizations work with us when their digital landscape becomes complex and business critical. When digital platforms must scale, integrate, and evolve without losing stability, clarity, or quality. We design and build digital platforms that are meant to last. Our work focuses on composable architectures, enterprise grade content platforms, and robust e-commerce solutions. We work with technologies such as Umbraco, Sanity, and dotCMS for content driven platforms, and build e-commerce environments using BigCommerce and Commercetools. Digital platforms rarely stand alone. We design and implement integrations across the wider digital ecosystem, connecting systems such as ERP, CRM, DAM, PMS, and PSP solutions. These integrations are not treated as technical afterthoughts, but as a core part of the user experience. The goal is always the same: reduce friction, increase consistency, and create seamless journeys for users and teams. AI plays a practical role in how we work. Not as a promise or a product, but as an accelerator of craftsmanship. We use AI to support better design decisions, improve development workflows, and increase delivery quality, always in service of reliable and maintainable platforms. We believe strong digital solutions start with deep problem understanding. That means making clear choices, accepting trade offs, and taking responsibility beyond launch. We work in long term partnerships with organizations that value quality over speed and clarity over hype. When digital platforms matter, reliability and craft are not optional.