New Products Group

We strive for uniqueness and create the best We release 220 assortment items under 20 brands: low-alcohol cocktails, energy drinks, beer, cider, lemonades, wine-based drinks, drinking water, and snack bars and export our products to more than 19 countries. We currently control 63% of the low-alcohol cocktail market and 50% of the energy market. We produce 100 million liters of beverages, 200 million packages of products, and have a net income of 100 million euros in only one year Quality check of beverages takes place in a specially licensed laboratory at all stages of production. The certified integrated system of quality and safety management of food products is developed in accordance with the Food Safety System Certification (FSSC – the most modern internationally recognized certification scheme – is also in place at our factory. Common purpose, values, principles and a unified strategy are the guidelines that our company relies on in all aspects of its activities. We strive to create fundamentally new, unique products, anticipating the desires of our customers - we want our products to help consumers enjoy life. We achieve our goals as a Team. Innovations, result orientation, executive discipline, professionalism and teamwork are the components that help us achieve our goals and continue to develop. We introduce new trends and take confident steps to achieve high results, we guarantee the best quality and never go with the flow, we constantly work on the professionalism of our employees and appreciate those who are ready to take responsibility and work for the common good. Moving forward is possible only in a well-coordinated team, so our team is a mechanism in which each element is important. We care, help and support We strive to be not only innovators in our business but also support those who need it. Charity is an integral aspect of our business