Newtack Strategies

NewTack Strategies is a brand management and marketing consulting agency specializing in merchandise licensing. The agency provides a range of services to assist artists and owners of creative intellectual property grow their revenue through proprietary programs that connect their brand with distributors, licensees, retailers, and consumers. What is Licensing? Licensing is a brand extension tool where the owner of intellectual property grants another party (company) the right to use their image, art, name or trademark in exchange for payment. The licensing of brands, characters, artwork, sports teams and logos reached $241.5 billion worldwide in 2014,(source: International Licensing Industry Merchandisers’ Association Annual Global Study), and generated an estimated an estimated $13.4 billion in royalty revenues to property owners who license their rights on a wide variety of consumer products.