Newtail

Founded in 2020, Newtail is a startup that enables retailers to leverage their advertising channels for profitability. Conceived by entrepreneurs who played key roles in building Americanas Advertising and strengthening Rappi in Brazil, the company's Retail Media platform allows retailers to directly sell their advertising assets to the industry, enabling campaigns to be targeted and measured end-to-end. We empower industries to use the retailer's proprietary advertising assets and audiences to communicate more efficiently, leveraging the ROAS (Return on Advertising Spend) of their actions. Create campaigns with segmented audiences based on your consumer's buying behavior. We prepare retailers to maximize the capture of brand investments by selling sales data and consumer behavior to the industry. Monetize your most valuable data: sales and consumption habits and gain additional funding from the industry. Moreover, we support retailers in digitizing their sales process through a new experience for purchasing via WhatsApp, transforming customers' shopping lists directly into a shopping cart, saving up to 90% of the usual purchase time. Our team consists of second-time entrepreneurs with experience in large companies and investments from Big Bets, Latitud, Verve Capital, Prodigio Capital, and Norte Ventures.