Next Step Group

Next Step Group is a wholesale and retail footwear manufacturing company founded in 1998 and based in New York. For more than two decades, we’ve specialized in designing, sourcing, and delivering lifestyle footwear that balances comfort, quality, and fashion - without compromise. Our portfolio includes a range of lifestyle brands—Cushionaire, Cover Girl, Jazzberry, and New Twist—each created to meet different customer needs while sharing a commitment to thoughtful design and reliable wearability. At Next Step Group, we work closely with partners across wholesale, retail, and e-commerce landscapes to bring footwear from concept to consumer with efficiency and care. Our strength lies in understanding the market, moving quickly, and building products that people reach for every day. We invite our partners, collaborators, and team members to take the next step with us - toward growth, innovation, and lasting relationships in the footwear industry.