Nexus Newspaper

Pakistan. We are proud that our subscribers and readers now include a wide array of the business and trade community, civil society and the public. They include from heads of institutions and corporations to politicians to diplomats to entrepreneurs, medium and small businessmen and students of marketing and mass communications. In addition, complementary copies of NEXUS Newspapers regularly sent to the Chambers of Commerce & Industry, Stock Exchanges, Embassies and Consulates, guestrooms of 5 and 4-Star Hotels and public libraries and reading room throughout Pakistan further expand our outreach. Since NEXUS is published on a monthly basis, it remains for the entire month in view of to readers who scant it and consult it from time to time. This is one of the reasons why an advertisement or advertorial published in this monthly periodical proves far more effective as compared to daily, weekly and fortnightly newspapers and magazines. Since our concept is based mainly on Image Marketing and public Relations, we constantly endeavour to introduce in it innovative ideas to promote the product, brands and services of our regular advertisers. This entails an in-depth study and application of latest marketing methodologies. Compared to traditional advertising, this strategy is now globally considered a successful, effective and result oriented philosophy. In fact, it enhances, reinforces and prolongs the effect of traditional advertising by way of sustainable image building.