Nice Crowd

NICE CROWD is a pioneering live events company creating impactful experiences at the intersection of culture, entertainment, and tourism. Focused on celebrating Black creativity and driving economic impact for its clients, the company produces immersive festivals, award shows, and destination-based experiences across major U.S. cities and international markets. Founded on a mission to amplify underrepresented voices, NICE CROWD curates vibrant spaces where creativity thrives and communities connect. Its events are designed to inspire, entertain, and engage—blending cultural celebration with strategic impact. The company was co-founded by husband-and-wife team Jeff Friday and Nicole Friday, who serve as CEO and President, respectively. Best known for its flagship property, the American Black Film Festival (ABFF), NICE CROWD has evolved into a global brand with deep expertise in event production, audience engagement, and strategic partnerships. As its footprint continues to grow, the company remains committed to redefining live events and celebrating Black culture on the world stage.