Nidara-Children

Founded in 2012 by Shubha Janardhan, Nidara-Children, an early childhood development company. It helps newborns, babies and children reach milestones, track development and act early if there is a concern or nurture giftedness in a playful manner. Since launching her internationally recognized early childhood development program, Nidara-Children’s label now comprises of charming centers that provide children the playful space needed to gain good health and learn well, Science Begins at Breakfast: Playful Science and Modern Manners by Shubha Janardhan, cozy newborn essentials, beautiful childrenswear, toys, books, mealtime sets, shoes and more. The iconic gentle Warrior Wings can be found everywhere symbolizing the spirit of soft fearlessness that we love. We are an early childhood brand for the whole family: from Parents-to-be to newborn to toddler, preschool and beyond with the launch of our Pre-Kindergarten, Kindergarten and Family Engagement programs while remaining the go-to for giving children the best start in life."It all started with a desire to help children grow, which remains at the heart of everything we do. I am so proud of our evolution from those picture-perfect newborn moments that are synonymous with our much-loved brand to the early childhood destination that we are today."- Shubha Janardhan