Niru Group

Founded in 1979, NIRU is infused with a family spirit and a passionate commitment to creating a positive impact on people and planet. Our embedded mission of "Spreading Happiness" in every creation and interaction, with love and transparency, guides us to our purpose of forging a "Happy & Sustainable Supply Chain". Each facet of our business bolsters our ambitious ESG 2030 roadmap. Established in Israel’s diamond bourse and now headquartered in Switzerland, NIRU Group grew from a leading and trusted diamond manufacturer, renowned for precision cutting (baguettes, fancy, melees), to a full-service provider for the luxury watch and jewelry industry. With state-of-the-art manufactures in Switzerland, Sri Lanka, and Thailand, we ensure complete traceability through our vertical integration. Our savoir-faire encompass diamond and colored stones precision cutting, as well as craftsmanship of watch & jewelry –from 3D design, CNC manufacturing, to the final steps of jewelry, setting, polishing, and product assembly.