Niu Neer

Niu Neer - Mumbai's first ever app for tender coconuts. Presenting urbanites with a dream proposition, F2T Superfresh brings them the opportunity to enjoy ultimate quality, farm fresh produce conveyed directly from the farmer, with a minimum time lag. We pilot our initiative with Coconut water, the delicious evergreen natural health beverage, which is a classic yet contemporary favourite in Mumbai. Niu Neer proposes to put premium quality tender coconuts in the hands of the consumer, a couple of days from the time they are picked! Inspired by our vision to create a consumer revolution, we dived to the source of the value chain, reducing numerous layers between the producer and consumer. This enables us to delight Niu Neer patrons with fresh, home-delivered produce, while simultaneously delivering a fair price to farmers. Building transparency into our model, we enable our discerning customers to track the journey of the coconut from the word go, marking them with QR Codes that contain information on everything from the farmer’s name to the farm from which they have been picked. As a responsible corporate, we nudge our consumers to adopt sustainability by incentivising them recycle the remains of each unit we deliver. We gladly collect your empty coconut shells! Score green points for every coconut you recycle and exchange it for a host of offers! 1 Green point is equivalent to 0.5 Rs.