Njaro

Njaro partners with local communities to create timeless products with a proud Tanzanian story while building their capacity for growth. A growing segment in the retail market is looking for clothing that provides value to their lives and means more to them. They are tired of purchasing from existing businesses with value chains that only benefit shareholders and not the people making the clothing. Customers are looking for a way to give back to the developing world, sustainably. Furthermore, the retail market is riddled with garments that are of lower quality. Njaro bridges the gap between Africa and the socially conscious consumers in the developed world. It provides handmade and authentic lifestyle products made wholly by women in the villages at the bottom of Mt. Kilimanjaro. Conscious consumers are able to know who is making their product and how the money they spend on it are being allocated to the value chain. Not only are the products fashionable and high quality, customers can wear them around knowing that it has a very special story. As well, the ladies that produce these items will be able to accomplish many more of their ambitions with their higher incomes.