No Second Chance

N2C – No Second Chance Overview N2C is a revolutionary Youth Safety Campaign with the clear objective of saving teenage lives by educating the young men & women of Australia of the dangers of street violence and the realities of road carnage. N2C will confront the youth of Australia and shock them into making smart decisions regarding their own safety. 2 of the most prolific killers of teenage Australians are death or serious injury from street violence and road accidents. The N2C program is guaranteed to ‘cut through’ to the youth of Australia like no other program of its kind by way of its 2 incredible presenters and unique marketing channels. The N2C program will utilize the dynamic ‘medium’ of motorsport to capture the interest and short attention span of today’s youths. McElrea Racing driver Warren Luff will promote the N2C program via major signage on his Porsche 911 in the 2013 Australian Carrera Cup championship. As ambassador and Master of Ceremonies at the N2C events’ Warren will illustrate how being focussed, staying safe and making good life decisions can lead to the opportunity to ‘live your dreams’. N2C will use the noise, colour, glamour, speed and attraction of world class motor racing to attract the attention of the teenage Australians. N2C will address it’s target market – Australian teens, in strategically arranged ‘events’ at High Schools throughout Australia. The first speaker, Paul Stanley has been through the horrendous experience of turning off the life support system for his 15 year old son Matthew after he was bashed to death at a teenagers party in 2006. The second speaker, Matt Speakman is a paraplegic who was knocked off his motorcycle by a drunk driver and his girlfriend passenger was killed. Both Paul and Matt have paid the ultimate price for other peoples bad decisions and are both passionate about reducing the disgraceful statistics relating to Australian youth safety.