Nomoon Group Llc

Nomoon Group is a lifestyle collective that brings together business consulting, design, and luxury travel under one vision. Founded by Betty Nguyen, the group was built on the belief that creativity and commerce can coexist with purpose. We help hospitality and lifestyle brands grow through thoughtful business strategy, intentional design, and experiences that inspire discovery. Our work spans consulting collaborations, interior projects, and founder-led travel ventures, all guided by a shared commitment to sustainability, culture, and connection. As consultants, we partner with boutique hotels, villas, and experiential brands to refine operations, clarify positioning, and create long-term value. As designers, we craft spaces and identities that reflect emotion, story, and place. As travel curators, we create bespoke journeys through our own brands including Nomoon Travel, Go Tulum Travel, and Tulum Yachts. Each facet of Nomoon Group informs the other, allowing us to approach hospitality and lifestyle from every angle — strategy, design, and experience. We operate globally with studios in Los Angeles and Tulum, collaborating with visionaries who believe in building with intention and designing for impact. At Nomoon Group, we don’t separate business from creativity or travel from design. We connect them — shaping how people live, explore, and experience the world.