Nonfiction Research

We create uncensored, emotional research studies that usher the hidden thoughts and feelings of everyday people into the rooms where decisions get made, so that organizations can serve everyday people better. We’ve studied everything from Americans’ secret financial lives to people’s emotional Spotify playlists. Our work has influenced Super Bowl commercials, offered a new vision for journalism, and helped inspire a dope Megan Thee Stallion song. Our clients are the world’s most forward-thinking brands.