Nool By Hand

Nool (“Thread” in Tamil language) is a handwoven textile label born out of love and passion to create thoughtful wall art, textiles using traditional techniques and materials. Nool is about weaving consciousness. Sustainable fabrics woven on handlooms and machines are meticulously embellished with unique dobby and jacquard patterns, block prints, embroidery, digital prints, batik prints, ajrak prints and other hand based techniques. The handwoven fabrics are woven at Nool’s very own weaver’s studio built as a breakthrough innovative facility to encourage handloom weavers of a particular cluster called Chennimalai, near Erode, Tamilnadu. There are 20 artisan working with Nool at the moment. The LEED green certified faciliuty is completely solar powered and trees have been planted with the goal to make it a wholistic campus for handloom weaving. The motto to do so is to bring back the dignity and pride for the weavers for their own profession which seems to have been lost. The other embellishments are done through ethical fair trade partners.