Nordicbuddies

Nordicbuddies is a Finnish lifestyle brand bringing beloved Nordic characters like the Moomins and Pippi Longstocking into today’s fashion. Founded in 2019 and inspired by the vibrant energy of 90s animation and comics, we create bold, playful apparel and accessories with a strong focus on design and storytelling. Designed in Helsinki, on the happy island of Lauttasaari, our products blend Nordic aesthetics with contemporary street style. In just a few years, Nordicbuddies has grown into one of the world’s leading Moomin licensees, with products available in over 20 countries. Our collections prove that timeless characters and modern fashion are a perfect match.