Normal People
All About: Strategy. Brand. Experience. Culture. We are business strategists, change facilitators, and creative makers, helping companies, brands, and people engineer change and build the future. Using our human-centered change system, we go beyond consulting—we are also makers. From strategy to final implementation, from innovative ideas to market launch, and from concept to execution, we tackle and solve business challenges across 5 key pillars: • Commercial 360 • Corporate Strategy • Identity Development • Customer Experience • Culture + Change Management We are a dream team of 11 experts, mix of new age marketers and creators, bringing together strategic partnerships to craft forward-thinking plans and deliver solid results. With a combined experience across Research, Intelligence, Marketing, Design, Campaign archetypes development, Innovation, Customer Experience, and Talent Development, we have worked in diverse industries, including FMCG, Food, Retail, Tourism, Entertainment, Services, Start-Ups, and Construction. We Reframe Normal. We Build the Future. We Engineer the Plan. We Deliver Impact. Check us out at
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Athina Kalantzi
Halfsoul Co-founder · Other
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Elena Chrisafogeorgou
Strategist Co-founder · Other
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- 1halfsoul co-founder
- 1strategist co-founder
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