Nornnorn

nornnorn was founded on a simple idea: comfort should be sustainable — and not cost the earth. Rooted in a near-century family heritage in mattress manufacturing, we’re reimagining how people use and renew the products they live with every day. We’re the world’s first Circular Economy Product-as-a-Service platform, combining product subscriptions with end-of-life take-back and recycling. Operating at the intersection of E-Commerce, FinTech, and RecyclingTech, nornnorn makes access to high-value, long-life products affordable for both businesses and consumers — while keeping materials in circulation and reducing waste and emissions. Our first product category is premium mattresses, designed for longevity and hotel-level comfort. When each subscription ends, every item is collected, disassembled, and recycled — free of charge — with over 90% material recovery. On the R&D side, we drive the development of innovative recycling technologies and study the environmental impacts of mattress usage. Past collaborations include polyurethane foam recycling technology research with the Asian Institute of Technology (AIT) and the University of Cambridge, as well as Thailand’s first-ever mattress life cycle assessment (LCA) with the Technology and Informatics Institute for Sustainability (TIIS). nornnorn is a venture under the UK Global Entrepreneur Programme (GEP) and has been recognised by PwC, the ASEAN Secretariat, EU SWITCH-Asia, the ASEAN CSR Network, and others as a leading example of scalable circular innovation. Our mission is simple: to make sustainability effortless and circular living second nature. Because good rest should never go to waste. nornnorn — Make Room for Better.