Northern Pace

On a late winter evening in 2021, Mads and Tore discussed what they would do after their football careers ended. Could the knowledge they had accumulated over countless sessions in training clothes be used to start their own clothing brand? They decided to take the plunge, and the next day the company was established. They wanted Northern Pace to capture the essence of why people are active. The feeling of freedom would play a crucial role. They wanted to inspire the feeling one can have during the best training sessions, where everything feels effortless, the focus is crystal clear, and you chase the next hill, the next opportunity. In these moments, one feels free. Free like on a summer day in the north, where the midnight sun extends the day endlessly. This is the brand they wanted to create. This is Northern Pace.