Northwest Cherries

Mission: To promote Washington Stone Fruit in a way that creates opportunities for the highest possible returns for growers, and to assure and support the long-term viability of the industry. To educate growers, retailers and consumers about production and benefits relative to tree fruit. Northwest Cherries represents 2,200 growers across 5-states (WA, OR, ID, UT, and MT). Through professional representatives in the U.S. and around the world, the Commission coordinates activities designed to increase awareness and consumption of Northwest Cherries. Domestically, the marketing specialist and several regional managers work with national and regional retailers and local fruit packers/shippers to market Northwest Cherries. Our foreign department is coordinated by the director of international marketing, international program manager and international marketing representatives around the world who manage and develop promotions for Northwest Cherries with activities tailored to each country’s market. The Commission is authorized to conduct research relative to market intelligence, consumer preferences, retail and importer trends, and scientific based study of the healthful benefits associated with stone fruits.