Nothing Forced

Nothing Forced is a creative content and design agency specialising in content creation, social strategy and art direction founded by Jeremy & Lawrence Abbott, who bring over a decade's experience in the creative and music space. Music is in our DNA and Nothing Forced offers 360 brand messaging, digital content and design that comes from within the community, not outside. We have spent our careers in a world that so many strive to break into. We offer bespoke solutions and strategies for content needs and artistic evolution. We pride ourselves on research and contextualisation of every project. Every brand, client and collaborator is different. As such the approaches taken towards their work must be unique, unfortunately at the moment, they're not. There isn't a one size fits all solution when it comes to content creation and art direction, the question is, why are artists, brand and labels settling for that?