Notions

Notions is a dynamic group of companies innovating, manufacturing, marketing and distributing brands that our consumers have grown to love. Headquartered in the ever-changing city of Dubai, we focus on building confectionary, date and snack brands that reflect both heritage and modernity. The journey started in 1992 when our CEO, Fawaz Masri created Dubai’s original guilt-free Chocodate, which has become the chosen healthy & delicious treat for enlightened consumers globally. Notions Group is built on two pillars: • La Ronda, a Dubai based chocolate factory specialized in producing and distributing FMCG & gourmet Chocodate, chocolate & date brands using the latest state-of-the-art technology all under internationally accredited hygienic standards. • Star Foods, a Saudi-based savory snacks factory manufacturing a variety of chips, crisps and other snacks using leading technologies in the most efficiency, industrial and sustainable methods. Our roots lie in the Middle East but our vision spans globally. The group was founded with the aim of crafting unique delicacies and creating unforgettable moments through our iconic brands for people of all ages and nationalities. Today we are expanding our world through continuous research, adding new categories and customers without losing sight of what makes us unique along with our vision that has always revolved around our consumers. We pride ourselves as the preferred private label partner of choice for many global powerhouses such as Mars, Carrefour, Lulu, Aldi, Burj Khalifa, Harrods and counting. As a family run business, we focus on nurturing long term partnerships with our suppliers, clients and employees. With a relentless focus on quality, innovation and detail we’re able to pursue our never-ending mission of creating value for our consumers.