Noushella

NOUSHELLA, a luxury fashion brand for women, is the brainchild of its founder, Noush Navazani. Noush’s experience as a trained psychologist, together with her work within London’s fashion industry opened her eyes to the pressing need to raise awareness surrounding mental health challenges. Her profound understanding of the positive impact that mental outlook can exert on individuals, regardless of their psychological archetype, fuelled the inception of NOUSHELLA. With this in mind, Noush and Creative Director Jalal Mashhadi Fard embarked on a mission to establish a brand that authentically represents the seven female archetypes prevalent in contemporary society. These archetypes, derived from Greek mythology and elucidated by renowned psychologist Carl Jung, became the foundational elements shaping the brand’s ethos.