Novel Swim

Novel is a smarter swimwear line focused on creating flattering, modern, feminine bathing suits for women who want to move confidently, featuring bold solids and illustrated prints by artist and designer Laura Rosenbaum. Designed and fabricated for active lifestyles—from surf, swim, boogie, and yoga—as well as for girls with active social lives, a Novel bathing suit effortlessly transitions from the beach to the barbecue (or cocktail bar). Using a mix-and-match purchasing model from an edited range of silhouettes, Novel aims to give women the choice in finding a cool, affordable swimsuit that fits their body type. Translation? Every girl can feel good with the right amount of coverage both in and out of the water.