Novita Oy

Novita is a family-owned company with nearly a century of heritage and the largest yarn manufacturer in the Nordics, with spinning mills in Kouvola, Finland, and West Yorkshire, England. At our Koria factory, we produce over 7 million skeins annually, including iconic products like 7 Veljestä and Nalle. Over 80% of the products we sell carry the Key Flag symbol, proudly signifying Finnish origin. We use high-quality wool from the Northern Hemisphere as the main material in our yarns – every Novita skein is a connection to nature and Nordic design heritage, which we aim to preserve and pass on to future generations. While knitting is often a solitary act, it is deeply about connection. Connection to creativity, the present moment, fellow knitters, craft traditions, nature, latest trends, and a sense of inner calm. At Novita, we want to create and build on these meaningful connections, one stitch at a time.