Nu Ideaktiv

Ideaktiv · /idea-ak-tiv/ · translates the lifestyle, culture and community of Malaysia. Established in 2018 through a joint venture between Astro and Karangkraf, we now house more than 39 lifestyle and entertainment brands — spanning food, parenting, women’s lifestyle, men’s interests, fashion and digital communities. Across print, digital, TV, apps and live events, our mission is simple — to inspire, entertain and connect millions of Malaysians every day. With more than 15 active brands, Ideaktiv has become a hub where our ideas spark conversations, stories shape culture, and content builds towards Nusantara.