Nuevo Cielo

Nuevo Cielo Sportainment is a Dominican Republic–based sports marketing and entertainment agency with more than 17 years of experience designing and producing innovative experiences that connect fans, brands, and communities. We pioneered professional sports marketing in the region, and today we redefine ourselves under the concept of Sportainment: the fusion of sport and entertainment. For us, sport is more than competition — it is culture, technology, community, and, above all, emotion. Our portfolio includes large-scale youth tournaments, professional league partnerships, brand activations, and international events. Beyond execution, we provide strategic expertise to help our clients transform their sponsorships and investments into emotional, measurable, and memorable connections. At Nuevo Cielo, we work with heart. Passion and creativity are at the core of everything we do, as we continue to grow locally, expand regionally, and inspire globally.