Nyx Harmix Group

A Harmix Group company. NYX is a gamified platform for unreleased music A/B tests and pre-release campaigns. It’s inspired by “The Voice” show’s “blind auditions”: users listen to songs without knowing who’s the artist but can press a button to “reveal” the information about the track and access various perks like Spotify pre-saves, merch or show tickets. We created an environment where users can judge music only by its quality, thus providing a crystal-clear forecast on song’s future performance without needing to spend money on marketing or risking disappointing artists’ core fanbase. Featured on Collision 2024 in Toronto, Canada and All About Music 2024 in Mumbai, India.