Oanaid

Oanaid is a womenswear fashion label, founded by Oana Habasescu, a Romanian designer with a Master Degree in Fashion Design at Politecnico di Milano. During her Bachelor Degree, she studied one year in Naples at Seconda Universita degli Studi di Napoli. These years are a unique experience, through which she developed her abilities to create innovative designs. The brand’s name represents her two first names Oana and Diana combined in one word. One name is written from left to right and the other one from right to left, underlining the idea that the same concept can be seen and defined by different points of view. The label’s creations describe a sophisticated femininity, unique and innovative design, passion for detail, craftsmanship and sustainability. Combinations of textures, colours and prints embody high quality clothes with flattering silhouettes. One of the brand’s most representative values is elegance. As Audrey Hepburn once said “Elegance is the only beauty that never fades.” It never gets out of style, it represents harmony, gentility, it is devoid of brutality.