Ocad U Co

Business leaders are increasingly looking for more reliable, structured, and trustworthy ways to navigate complexity, ambiguity, and uncertainty in order to lead their organizations and teams with confidence. The need for innovative and future-facing creative problem solving is quickly increasing. To help face these challenges, we are equipping today’s leaders with the insight and confidence to drive unique and improved products, services and strategies to move beyond innovation theatre to real human-centred transformation. Our unique approach is grounded in a rigorous and disciplined process that integrates: Futures thinking | Start by understanding the driving forces at work today, and the multiple possible futures that need to be considered in order to build resilient strategies. Systems thinking | Visualize the relationships between system actors and work to understand the mechanisms at play in an ecosystem. Design thinking | Leverage a whole toolbox of design-led research methods to uncover critical human factors and people insights. OCAD U CO is the Futures Design Studio of OCAD University. We help leaders design more resilient products, services and strategies through our unique approach to futures design. OCAD University is Canada’s oldest and largest art, design and media university in North America, founded in 1876. Our work at OCAD U CO extends the history, vision and capabilities of OCAD University in order to help industry leaders and their teams leverage the insights and power of strategic foresight, systems thinking and design thinking.