Oddm

ODDM is the online and mobile marketing company in Korea established by Musun Park, CEO and co-founder Soyeon An in 2011. ODDM is the first mover that pioneered performance based influencer marketing worldwide. Company name, ODDM, means that it aims to introduce ODD and creative Mobile service no one has ever released. Adpick, released by the company in late 2013 is the influencer marketing platform entitling ordinary SNS users to conduct marketing activities boosting audiences’ engagement by posting their self-created promotion contents using various SNS channels across mobile and online. Ad cost is paid only if contents viewers install, click & open apps or play video clips traced by automatic tracking system integrated with Adpick. Adpick influencer members can also transparently and accurately check their performance results in real time through dash boards. Adpick has topped as a leader of influencer marketing service. As of February of 2017, accumulated number of ad campaigns reaches to 2,500 and number of adpick app installs 0.5 million. Accumulated influencer revenues outnumbered 11M USD. Adpick successfully positioned in Korean mobile advertising market as one of key marketing channels. In 2016, ODDM got investment from Korean venture capital recognizing its growth potential and leading ad technology. In future, ODDM plans to increase user satisfaction by strengthening differentiated quality Adpick services. No.1 influencer platform, Adpick demonstrated by key figures (As at Feb, 2017)- adpick influencers have been progressed ad campaigns - promotion contents for SNS posting have been created by adpick influencers - Achieved 7M+ conversion cases. 96% of brands re-run adpick campaigns- Number of CPV(Cost Per View: Adpick Video Advertising Service) views marked 300M- Accumulated influencer revenues scores more than $ 11M.