Odysseus & Co

Odysseus & Co works with B2B sales teams to create or restore performance and peace of mind. Our unique approach combines solid experience in B2B complex sales with proven methodologies for digital networking and business development:* LinkedIn strategy: digital territory, KPIs, Personas, Value Proposition * Positioning (Start with Why, Simon Sinek)* The art of conversation (SPIN, Neil Rackham)* Memorization (Storytelling, Rob Biesenbach)* Visual communication (Bikablo - Neuland) We offer LinkedIn strategy consulting and social selling training, with one philosophy: to rethink B2B acquisition and B2B lead generation. Why do we do this?* Traditional B2B sales methods (Challenger, SPIN, MEDDIC) are outdated and their ineffectiveness is hampering sales growth. They were designed before the explosion of social networking.* Interruption (email, telephone, cold calling) has become counter-productive, whereas LinkedIn offers an opportunity for engagement.* Generative AI and impersonal automation make authenticity and the human relationship more crucial than ever in commerce. Our mission:* Anchor new digital practices that complement existing ones.* Help your teams build authentic relationships that foster customer loyalty.* Create a magnetic field around your expertise * Become a magnet for customers, partners and talent, and help to increase sales. This is not just LinkedIn training, nor is it the work of a digital agency. It's a profound transformation of your commercial approach and your LinkedIn strategy.