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The Company's target market will be those individuals wanting to start a home-based business.Management feels the home based business segment is currently in its growth stage, thus allowing for many future opportunities- capabilities of today's and the future's technology - individuals do not have to leave their homes to "communicate" to the world- the trend towards knowledge-based products- lower costs associated with operating out of a home (incremental rent expense is nil)- More company's will recognize this segment as a major opportunity, thus creating more home-based training products (IE introducing the viability of owning a home-based business to more individuals)- The increase seen in subcontracting functional area tasks to self-employed workers, thus alleviating the cost of hiring one or several full-time staff member (s); Home-based businesses are the fastest growing segment of the North American economy and leading the boom toward increased self-employment activity" asserts W.S. Good and M. Levy of the University of Manitoba in The Journal of Small Business and Entrepreneurship.