Okube

No longer turn a blind eye on 90% of the business! While e-commerce only accounts for 10% of the overall retail business, oKube technology covers the full scope of the retail environment by making your brick & mortar network part of your digital and media ecosystem. Coupled with proprietary online cookie-first in-store IOT technology allows to monitor with unparalleled accuracy the exact media mix behind every sale, whether made on or offline. It’s Return on media advertising made crystal clear. Achieving full GDPR compliance, our single Token technology reconciles and connects every step of customers media journeys with unparalleled accuracy. From first exposure to intermediary touchpoints to real-life conversion, both on or offline, we established clear scenarios highlighting the most efficient combination of touchpoints (cohorts). Working with all major online platforms, media players and broadcasters, our solution can be embedded in all digital/digitized media environments. From global campaign dashboards to ultra detailed media journeys analytics, oKube makes it really easy for every stakeholder to visualize the right KPIs needed in the course of their activities. Leveraging state-of-the art data visualization technologies, oKube makes your data come to life in the most relevant, easy-to-read and impacting form. From global campaign dashboards to ultra detailed media journeys analytics, oKube makes it really easy for every stakeholder to visualize the right KPIs needed in the course of their activities. Whether you are looking to increase instore traffic or defining the accurate media budget needed to reach sales objectives, oKube lets you determine the most efficient media strategy with the expected impact of each and every media lever you wish to activate. Analyzing the exact ROI of past media campaigns, oKube proprietary AI brings predictivity to your media strategy overtimes. No more poker plays.