Oliver Charles

Our story begins in the Rocky Mountains of Colorado when two eight-year-old kids found themselves sitting next to each other in class learning things like how to spell giraffe and write in cursive. While writing this nearly 20 years later, we’re still getting caught by spell check on words like “giraffe” and Slater’s not fooling anyone with his cursive. With short attention spans, time to spare, and bottled up energy, you could say we went through a few phases. from studying at a yarn gallery learning to knit to forming a nine-year-old rock band named Double Baked, a small oversight. As years flipped by, we traded in our guitars for side satchels and eventually found ourselves as roommates in the Bay Area starting a sweater brand… oh how time flies. People sometimes ask why a couple of seemingly unfashionable roommates are creating an apparel company. First off, rude. Second off, fair question. Growing up, outdoor adventure had a major influence on us. We’ve always preferred wearing durable, high performing clothes versus following fashion trends. For instance, Jack is a die-hard supporter of highly versatile snow clogs, and Slater has owned the same pair of durable jeans for years. There's a common theme among the brands we love to wear. No matter the phase of our life, we always gravitated towards long-lasting clothes that felt good to wear, and when we found clothes that we felt good in, we wanted to wear them all the time. The truth is, the relationship we have with our clothes is personal and whether we’re cycling through exhausting work weeks, cooking with our partners, or lounging on Sundays, we want to look and feel our best. This is all because the clothes we wear have a profound impact on our wellbeing. Feeling creative, proactive, and happy throughout the day depends on tons of things, including how comfortable and confident we feel about what we're wearing.