On Your Six

ON YOUR SIX provides on-demand sales & marketing expertise to the cyber security industry. We use deep industry expertise and experience to help solve challenges faced by organisations trying to grow their cyber security businesses in the UK and the rest of EMEA. Services are provided in two ways - through a virtual CMO (vCMO) service or through defined consultancy engagements. Our vCMO services seeds an expert retained for a defined number of days on a weekly, monthly or quarterly basis. This may be to support a particular project, function or service line. Defined consultancy projects are typically bespoke to customer challenges focused on go to market strategy, marketing and sales. Common challenges we support: Go to Market - How should we take our offering to market- How should we enter the UK / EMEA market with our offering- How should we prioritise our service/product offering- What geographic markets should we focus on? Marketing - How are we going to take our company/service/product to market- Is our current marketing capability effective- How should we promote our offering- Who is our target market and how do we engage them- Is my marketing spend getting results- We are generating leads, but not business. How do I support conversion? Sales - How can we improve our sales strategy- How can we align sales & marketing better- Is our inside sales team effective- Does our sales cycle / motion match our clients buying process?