Ondoffice

Not only is space considered as an expressive existence, but also a natural phenomenon with a dynamic nature. Humans will be aroused facing places that provide cross-border experiences, even in dreams, because the place can dominate human imagination so that it could give meaning to itself. Our concept in buildings and architectural spaces with such an approach is to create a work of art with a different perspective, mission, and values that we have considered for ourselves. In this approach, we face a double or even multiple experience. On the one hand, creative and interactive buildings are designed, built, and executed. On the other hand, the audience of the place - as the context - discovers a new meaning by mixing their philosophy and life experiences. Referring to the book The Pleasure of Text by Roland Barthes, Ferraro suggests that urban contexts should be more playful and radical in this field. Therefore, the assumed pattern of narration such as ordering events in the design and construction of new buildings is used even in a reversed manner; defamiliarizing routines, breaking conventional contracts, and inviting the audience to reconsider the space-time field. In this way, diversification leading to differentiation is possible. Otherwise, today’s places cannot differentiate themselves from the past and won’t remain in memories.