One Strong Herd

Nearly 3 years ago, One Strong Herd created the first version of The Backbone which has since evolved into an easily recognizable bench press grip pad that is used by powerlifters around the world. By starting in the niche of powerlifting, One Strong Herd has gained traction among the community. The Herd sponsors powerlifting meets, sponsors other athletes, and generally focuses on providing athletes with a humble brand that they can connect with. Throughout building this brand, a core value has been being humble. Between humble beginnings as a company to choosing humble athletes to sponsor, The Herd believes that there is strength in numbers. This implies that each sponsored athlete, supporter, and customer contributes in part to the total strength of the brand. We are stronger together and this is highly reinforced by being humble to competitors and friends alike.